Top E-Commerce Products and Categories by Revenue

The best-selling e-commerce product category in 2024 is Consumer Electronics. Global revenue of this top selling product category is US$650,568m in 2024. It increased by 0-5% in 2024, resulting in an online share of 40-45% for the category.

Top-Selling E-Commerce Products & Categories

# 1
Online Share 2024

40-45%

Growth 23/24

0-5%

Revenue 2024

US$650,568m

# 2
Online Share 2024

35-40%

Growth 23/24

5-10%

Revenue 2024

US$628,483m

# 3
Online Share 2024

40-45%

Growth 23/24

0-5%

Revenue 2024

US$415,705m

Explore the Top E-Commerce Product Categories Worldwide - With All the Key Metrics

  • Discover which categories generate the most revenue worldwide
  • Rank categories by growth, online share, or total sales
  • Filter results by country, category level, and more

Product category success depends on several factors, including average price level, consumer demand, and suitability for e-commerce distribution. Apparel is the second most popular e-commerce product category. The category records revenue of US$628,483m and grew by 5-10%. A share of 35-40% is sold through online channels. Apparel is followed by Electrical Appliances. The category generates US$415,705m in 2024, marking a growth of 0-5%. Its online share is 40-45%.

Ready To Get Started?

Find your perfect solution and let ECDB empower your e-commerce success.