The best-selling e-commerce product category in 2024 is Consumer Electronics. Global revenue of this top selling product category is US$650,568m in 2024. It increased by 0-5% in 2024, resulting in an online share of 40-45% for the category.
| Rank | Category | Online Share 2024 | Growth 23/24 | Revenue 2024 |
|---|---|---|---|---|
| 1. | 40-45% | 0-5% | US$650,568m | |
| 2. | 35-40% | 5-10% | US$628,483m | |
| 3. | 40-45% | 0-5% | US$415,705m |
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Product category success depends on several factors, including average price level, consumer demand, and suitability for e-commerce distribution. Apparel is the second most popular e-commerce product category. The category records revenue of US$628,483m and grew by 5-10%. A share of 35-40% is sold through online channels. Apparel is followed by Electrical Appliances. The category generates US$415,705m in 2024, marking a growth of 0-5%. Its online share is 40-45%.
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