The best-selling eCommerce product category in 2024 is Consumer Electronics. Global revenue of this top selling product category is US$660,386m in 2024. It increased by 5-10% in 2024, resulting in an online share of 40-45% for the category.
| Rank | Category | Online Share 2024 | Growth 23/24 | Revenue 2024 |
|---|---|---|---|---|
| 1. | 40-45% | 5-10% | US$660,386m | |
| 2. | 30-35% | 5-10% | US$634,155m | |
| 3. | 35-40% | 5-10% | US$419,840m |
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Product category success depends on several factors, including average price level, consumer demand, and suitability for eCommerce distribution. Apparel is the second most popular eCommerce product category. The category records revenue of US$634,155m and grew by 5-10%. A share of 30-35% is sold through online channels. Apparel is followed by Electrical Appliances. The category generates US$419,840m in 2024, marking a growth of 5-10%. Its online share is 35-40%.
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