Global Home and Bath Appliances Industry
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Global Electrical Appliances eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Global Electrical Appliances eCommerce Market generated an eCommerce revenue of US$419,840m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Global Electrical Appliances eCommerce Market, monthly revenues in June of 2025 were US$37,549m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Global Electrical Appliances eCommerce: Product Categories
In the Global Electrical Appliances eCommerce Market, Household Appliances is the largest category, contributing 88% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Household Appliances (88%)
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Biggest Online Retailers in Global Electrical Appliances eCommerce
The largest eCommerce retailer in the Global Electrical Appliances eCommerce Market is jd.com, with an online revenue of US$24,134m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is ehaier.com, followed by amazon.com in third place.
jd.comElectronics
Greater China
0-5%
US$24,134m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | jd.com | Electronics | Greater China | 0-5% | US$24,134m |
| 2. | |||||
| 3. | amazon.com |
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Global Electrical Appliances eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Global Electrical Appliances eCommerce Market was 8.0-8.5%, while the cart abandonment rate was 75.5-76.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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