Global Home and Bath Appliances Industry

Top Retailer
Top Category
Household Appliances
Country
Online Share
40-45%

E-Commerce Revenue

US$415,705m
2024

Growth

0-5%
2024

Growth Forecast

0-5%
24/25

Average Order Value

2024

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Worldwide Electrical Appliances E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Worldwide Electrical Appliances E-Commerce Market generated an e-commerce revenue of US$415,705m in 2024, reflecting an e-commerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 0-5% .

Annual Revenue

US$415,705m
2024

Annual Growth Forecast

0-5%
24/25

E-Commerce Market Size by Annual Revenue (in Million US$)

2022
2023
415,705
2024
2025
2026

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Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Worldwide Electrical Appliances E-Commerce Market, monthly revenues in December of 2025 were US$44,629m. This represents a change of <0% from the previous month.

Revenue Current Month

US$44,629m
12/25

Growth from Previous Month

<0%
11/25-12/25

Monthly Revenue (in Million US$)

08/2025
09/2025
10/2025
11/2025
44,629
12/2025

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Worldwide Electrical Appliances E-Commerce: Product Categories

In the Worldwide Electrical Appliances E-Commerce Market, Household Appliances is the largest category, contributing 88% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Household Appliances (88%)

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Biggest Online Retailers in Worldwide Electrical Appliances E-Commerce

The largest e-commerce retailer in the Worldwide Electrical Appliances E-Commerce Market is Jd, with an online revenue of US$507,643m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is Amazon, followed by Pinduoduo in third place.

# 1
Biggest Category

Electronics

Biggest Country

Greater China

Growth 23/24

0-5%

Revenue 2024 (GMV)

US$507,643m

# 2
Biggest Category

Biggest Country

Growth 23/24

Revenue (GMV)

# 3
Biggest Category

Biggest Country

Growth 23/24

Revenue (GMV)

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Worldwide Electrical Appliances E-Commerce Penetration: Online Market Share

The Worldwide Electrical Appliances E-Commerce Market reached an online share of 40-45% in 2024. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 45-50% in 2025.

Online Share

40-45%
2024

Online Share Forecast

45-50%
2025

Online Share/E-Commerce Market Share

2022
2023
40-45%
2024
45-50%
2025
2026

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Worldwide Electrical Appliances E-Commerce: Conversion Funnel KPIs

In 2024 , the add-to-cart rate for the Worldwide Electrical Appliances E-Commerce Market was 8.0-8.5% , while the cart abandonment rate was 75.5-76.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

8.0-8.5% 2024
75.5-76.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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