Global Apparel Industry
shein.comeCommerce Revenue
Growth Forecast
Growth
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Global Apparel eCommerce Market generated an eCommerce revenue of US$643,133m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
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Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Global Apparel eCommerce Market, monthly revenues in April of 2025 were US$54,421m. This represents a change of 5-10% from the previous month.
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Growth from Previous Month
03/25-04/25Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Global Apparel eCommerce Market, Pants is the largest category, contributing 24% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Pants (24%)
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Biggest Online Retailers
The largest eCommerce retailer in the Global Apparel eCommerce Market is shein.com, with an online revenue of US$27,019m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is jd.com, followed by walmart.com in third place.
shein.comFashion
United States
10-15%
US$27,019m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | shein.com | Fashion | United States | 10-15% | US$27,019m |
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Global Apparel eCommerce Market was 12.0-12.5%, while the cart abandonment rate was 79.0-79.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
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