Amazon Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$405,884m
2024

Global Rank

6
2024

Conversion Rate

3.0-3.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Amazon Revenue & Turnover

Amazon Annual Revenue & Growth by Year

Amazon's annual sales on its online store amazon.com amounted to US$405,884m in 2024. This represents a change of 5-10% from the previous year. Amazon's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$405,884m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
405,884
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Amazon Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Amazon, revenues in July of 2025 were US$34,733m on its domain amazon.com. This marks a change in monthly revenues of 5-10% from June.

Revenue Current Month (GMV)

US$34,733m
07/25

Growth from Previous Month

5-10%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$34,733m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Amazon Sales by Country & Market Shares

Amazon's main market is the United States, where its main online store, amazon.com, generated 97% of revenues in 2024. Amazon engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Amazon Revenue Split by Product Categories

Amazon sales by product category provide a deeper look into its income structure. Amazon's most significant category is Electronics, which accounts for 38% of total sales in 2024 at its largest online store, amazon.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Electronics (38%)

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Amazon Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Amazon's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Amazon either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Amazon's' 1P sales contributed 38% to total GMV, while the 3P GMV accounted for 62%.

3P Share

62%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
38%62%
2024
2025
1P Activity
3P Activity

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Amazon Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Amazon's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Amazon's gross profit was US$311,671m, while its operating profit was US$68,593m.

Gross Profit

US$311,671m
2024

Operating Profit

US$68,593m
2024

Net Income

2024

Earnings per Share

2024

Total Assets

2024

Total Equity

2024

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Amazon Number of Employees

Amazon had a headcount of 1,540,000 in 2024. Meanwhile approximately US$0.4m was generated per employee in 2024

Revenue per Employee (in Million US$)

2020
2021
2022
2023
US$0.4m
2024

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Amazon Top Stores

Amazon's flagship domain amazon.com generated revenues of US$405,884m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
amazon.com
Amazon.com, Inc.
2021

2022

2023

2024

2025

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Amazon Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Amazon's largest online store amazon.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.

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3.0-3.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

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