Amazon Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Amazon Revenue & Turnover
Amazon Annual Revenue & Growth by Year
Amazon's annual sales amounted to US$790,088m in 2024. This represents a change of 5-10% from the previous year. Amazon is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Amazon Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Amazon, revenues in January of 2026 were US$67,767m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Amazon Sales by Country & Market Shares
Amazon's main market is the United States, where the retailer generated 50% of revenues in 2024. Amazon engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Amazon Revenue Split by Product Categories
Amazon sales by product category provide a deeper look into its income structure. Amazon's most significant category is Electronics, which accounts for 38% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (38%)
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Amazon Customer Demographics and Shopper Insights
10% of the customers of amazon.com, the largest store of Amazon, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 33% of the customers of amazon.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (10.0%)
Revenue Breakdown by Customer Income Groups
Low (33.0%)
Amazon Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Amazon's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Amazon either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Amazon's' 1P sales contributed 34% to total GMV, while the 3P GMV accounted for 66%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Amazon Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Amazon's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Amazon's gross profit was US$311,671m, while its operating profit was US$68,593m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Amazon Number of Employees
Amazon had a headcount of 1,540,000 in 2024. Meanwhile approximately US$0.4m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Amazon Top Stores
Amazon's flagship domain amazon.com generated revenues of US$405,884m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | amazon.com Amazon.com, Inc. | 405,884 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
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Amazon Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Amazon reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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