Americanas Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Americanas Revenue & Turnover
Americanas Annual Revenue & Growth by Year
Americanas's annual sales amounted to US$388m in 2025. This represents a change of <0% from the previous year. Americanas is expected to see a growth rate of <0% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Americanas Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Americanas, revenues in February of 2026 were US$20m. This marks a change in monthly revenues of <0% from January.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Americanas Sales by Country & Market Shares
Americanas's main market is Brazil, where the retailer generated 100% of revenues in 2025. Americanas engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Americanas Revenue Split by Product Categories
Americanas sales by product category provide a deeper look into its income structure. Americanas's most significant category is Furniture & Homeware, which accounts for 27% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Furniture & Homeware (27%)
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Americanas Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Americanas's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Americanas either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Americanas's' 1P sales contributed 59% to total GMV, while the 3P GMV accounted for 41%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Americanas Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Americanas's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Americanas's gross profit was US$859m, while its operating profit was US$121m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Americanas Top Stores
Americanas's flagship domain americanas.com.br generated revenues of US$388m in 2025. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by GMV (in Million US$)
americanas.com.brIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | americanas.com.br Americanas S.A. | 388 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Americanas Competitor Analysis & Similar Stores
mercadolivre.com.br is the closest competitor to Americanas's largest online store americanas.com.br, with a similarity score of 96.0% in 2025. carrefour.com.br is another key store with a high similarity score of 95.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Americanas Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Americanas reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Americanas Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Americanas, the payment providers Credit cards not named (Cards), Installments not named (Installment) and In store/POS (Cash on delivery) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Americanas offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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