Amazon Competitors

Amazon's biggest store amazon.com, at US$441,040m GMV, is most similar to jd.com at a 67.0 Match Score, ahead of taobao.com at 55.3 and tmall.com at 55.2.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Amazon Competitor Landscape

jd.com is the store most similar to Amazon's biggest store at a 67.0 Match Score, with US$545.8bn GMV.
taobao.com ranks next as a similar store at a 55.3 Match Score and US$566.3bn GMV.
tmall.com follows at a 55.2 Match Score and US$551.6bn GMV.

Amazon's Biggest Store vs 5 Closest Stores

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Total GMV 2025 (in US$ billion)

Top Amazon Competitors & Similar Stores

jd.com tops the stores most similar to Amazon's biggest store at a 67.0 Match Score and a US$21 AOV.
taobao.com is a close alternative at a 55.3 Match Score and a US$33 AOV.
tmall.com follows at a 55.2 Match Score and a US$78 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	amazon.com		US$441,039.7m	21.9	US$73
1.	jd.com	67%	US$545,761.2m	35.7	US$21
2.	taobao.com	55%	US$566,273.8m	17.5	US$33
3.	tmall.com	55%	US$551,582.9m	10.9	US$78
4.	pinduoduo.com	52%	US$780,450.4m	50.3	US$11
5.	douyin.com	49%	US$592,084.7m	16.0	US$54