Best Buy Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Best Buy Revenue & Turnover
Best Buy Annual Revenue & Growth by Year
Best Buy's annual sales amounted to US$15,118m in 2025. This represents a change of 0-5% from the previous year. Best Buy is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Best Buy Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Best Buy, revenues in February of 2026 were US$1,127m. This marks a change in monthly revenues of 0-5% from January.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Best Buy Sales by Country & Market Shares
Best Buy's main market is the United States, where the retailer generated 91% of revenues in 2025. Best Buy engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Best Buy Revenue Split by Product Categories
Best Buy sales by product category provide a deeper look into its income structure. Best Buy's most significant category is Electronics, which accounts for 78% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (78%)
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Best Buy Customer Demographics and Shopper Insights
12% of the customers of bestbuy.com, the largest store of Best Buy, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 33% of the customers of bestbuy.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (12.0%)
Revenue Breakdown by Customer Income Groups
Low (33.0%)
Best Buy Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Best Buy's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Best Buy either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Best Buy's' 1P sales contributed 97% to total GMV, while the 3P GMV accounted for 3%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Best Buy Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Best Buy's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Best Buy's gross profit was US$9,385m, while its operating profit was US$1,262m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Best Buy Number of Employees
Best Buy had a headcount of 85,000 in 2024. Meanwhile approximately US$0.5m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Best Buy Top Stores
Best Buy's flagship domain bestbuy.com generated revenues of US$13,827m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | bestbuy.com Best Buy Co., Inc. | 13,827 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Best Buy Competitor Analysis & Similar Stores
wyze.com is the closest competitor to Best Buy's largest online store bestbuy.com, with a similarity score of 99.0% in 2025. abt.com is another key store with a high similarity score of 98.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Best Buy Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Best Buy reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Best Buy Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Best Buy, the payment providers Gift card (Other), Store credit card (Cards) and Progressive Leasing (Other) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Best Buy offers USPS (United States Postal Service), UPS (United Parcel Service) and FedEx.
Payment Provider
Shipping Provider
Shop Software
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