CMOA Marketplace 1P vs 3P Split
CMOA generated US$575m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
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CMOA GMV Composition Over Time
- CMOA's total GMV reached US$575m in 2025.
- CMOA's 1P net sales were US$522m, plus US$52m VAT on 1P, in 2025.
- CMOA's 3P GMV from third-party sellers was US$0m in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
CMOA 1P vs 3P Share
- First-party sales made up 100% of CMOA's GMV in 2025.
- Third-party sellers contributed 0% of CMOA's GMV, or US$0m, in 2025.
- CMOA's 1P side combines US$522m net sales and US$52m VAT of the US$575m total in 2025.
E-Commerce Revenue Split 2025 by 1P & 3P (GMV in Million US$)
See the Full GMV Breakdown in Profiles
Full 1P and 3P history and sellers behind the GMV.
Discover Profiles
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