CMOA Conversion Rate & Transaction KPIs
CMOA converts visits at a 2.8% conversion rate in 2025, generating 16,959,132 orders from 6,883,097 buyers at a 2.5 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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CMOA Average Order Value
- CMOA's gross average order value (AOV) is US$35.25 in 2025.
- Discounts of US$2.94 and returns of US$1.5 took CMOA's net AOV to US$30.81 in 2025.
- After US$3.08 VAT, CMOA's final AOV was US$33.89 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
CMOA Monthly Number of Orders
- CMOA recorded 1,358,182 orders in 06/26.
- Across 2025, CMOA recorded 16,959,132 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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CMOA Monthly Number of Buyers
- CMOA had 949,359 buyers in 06/26.
- Across 2025, 6,883,097 buyers shopped at CMOA.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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CMOA Monthly Purchase Frequency
- CMOA shoppers ordered about 1.4 times in 06/26.
- Across 2025, each CMOA buyer placed 2.5 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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CMOA Monthly Gross AOV After Deductions
- CMOA's monthly gross AOV was US$32.49 in 06/26.
- For 2025, CMOA's gross AOV before deductions was US$35.25.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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