Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Ebay's annual sales on its online store ebay.com amounted to US$34,469m in 2024. This represents a change of 0-5% from the previous year. Ebay's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Ebay, revenues in June of 2025 were US$2,903m on its domain ebay.com. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Ebay sales by product category provide a deeper look into its income structure. Ebay's most significant category is Hobby & Leisure, which accounts for 26% of total sales in 2024 at its largest online store, ebay.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (26%)
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Ebay's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Ebay either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Ebay's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Regularly updated figures from Ebay's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Ebay's gross profit was US$7,403m, while its operating profit was US$2,318m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Ebay had a headcount of 11,500 in 2024. Meanwhile approximately US$0.9m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Ebay's flagship domain ebay.com generated revenues of US$34,469m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
---|---|---|---|---|---|---|---|
1. | ebay.com eBay, Inc. | 34,469 |
Analyzing transactions on Ebay's largest online store ebay.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Payment and shipping options have a major impact on customer satisfaction. In the case of Ebay, the payment providers PayPal (E-wallets), Gift card (Other) and Bank transfer/cash in advance (Bank transfer) are available at its largest online store, ebay.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, ebay.com offers UPS (United Parcel Service) and USPS (United States Postal Service).
Payment Provider
Shipping Provider
Shop Software
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