Floward Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
myprotein.ae

Revenue (GMV)

US$14m
2024

Global Rank

9,311
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Floward Revenue & Turnover

Floward Annual Revenue & Growth by Year

Floward's annual sales on its online store floward.com amounted to US$14m in 2024. This represents a change of 15-20% from the previous year. Floward's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$14m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
14
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Floward Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Floward, revenues in July of 2025 were US$1m on its domain floward.com. This marks a change in monthly revenues of <0% from June.

Revenue Current Month (GMV)

US$1m
07/25

Growth from Previous Month

<0%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$1m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Floward Sales by Country & Market Shares

Floward's main market is Saudi Arabia, where its main online store, floward.com, generated 34% of revenues in 2024. Floward engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Floward Revenue Split by Product Categories

Floward sales by product category provide a deeper look into its income structure. Floward's most significant category is Hobby & Leisure, which accounts for 46% of total sales in 2024 at its largest online store, floward.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Hobby & Leisure (46%)

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Floward Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Floward's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Floward either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Floward's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Floward Top Stores

Floward's flagship domain floward.com generated revenues of US$14m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
floward.com
N/A
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Floward Competitor Analysis & Similar Stores

myprotein.ae is the closest competitor to Floward's largest online store floward.com, with a similarity score of 83.8% in 2024. nabataty.com is another key store with a high similarity score of 82.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

floward.com
Main
myprotein.ae
83.8%
nabataty.com
82.9%

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Floward Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Floward's largest online store floward.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

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