Gopro Conversion Rate & Transaction KPIs

Gopro converts visits at a 3.3% conversion rate in 2025, generating 36,099 orders from 20,823 buyers at a 1.7 purchase frequency.

Conversion Rate

2025
3.3%

Number of Orders

2025
36,099

Number of Buyers

2025
20,823

Purchase Frequency

2025
1.7

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Gopro Average Order Value

  • Gopro's gross average order value (AOV) is US$91.41 in 2025.
  • Discounts of US$10.99 and returns of US$7.62 took Gopro's net AOV to US$72.8 in 2025.
  • After US$8.74 VAT, Gopro's final AOV was US$81.54 in 2025.

Average Order Value Calculation in 2025

US$91.41
US$10.99
US$7.62
US$72.8
US$8.74
US$81.54

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Gopro Monthly Number of Orders

  • Gopro recorded 6,873 orders in 10/26.
  • Across 2025, Gopro recorded 36,099 orders in total.

Number of Orders

10/26
6,873

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
7
10/26

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Gopro Monthly Number of Buyers

  • Gopro had 5,873 buyers in 10/26.
  • Across 2025, 20,823 buyers shopped at Gopro.

Number of Buyers

10/26
5,873

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
6
10/26

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Gopro Monthly Purchase Frequency

  • Gopro shoppers ordered about 1.2 times in 10/26.
  • Across 2025, each Gopro buyer placed 1.7 orders in total.

Purchase Frequency

10/26
1.2

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.2
10/26

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Gopro Monthly Gross AOV After Deductions

  • Gopro's monthly gross AOV was US$75.76 in 10/26.
  • For 2025, Gopro's gross AOV before deductions was US$91.41.

Gross AOV

10/26
US$75.76

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$75.76
10/26

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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Conversion Rate & Transaction KPIs of Gopro's Competitors

Mpb favicon
Mpb
Jessops favicon
Jessops
Nikon favicon
Nikon

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