In 2025, gopro.com was the single largest store selling Gopro online, generating US$147m at a 43.8% share of the brand's online brand revenue, ahead of amazon.com and amazon.de in second and third place. The ranking mixes Gopro's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$147m43.8% | |
| 2. | Wholesale | US$30m9.0% | |
| 3. | Wholesale | US$13m3.8% | |
| 4. | Wholesale | US$10m2.9% | |
| 5. | Wholesale | US$10m2.9% |
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