Hoka Conversion Rate & Transaction KPIs

Hoka converts visits at a 3.5% conversion rate in 2025, generating 5,602,450 orders from 2,530,892 buyers at a 2.2 purchase frequency.

Conversion Rate

2025
3.5%

Number of Orders

2025
5,602,450

Number of Buyers

2025
2,530,892

Purchase Frequency

2025
2.2

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Hoka Average Order Value

  • Hoka's gross average order value (AOV) is US$194.48 in 2025.
  • Discounts of US$18.8 and returns of US$31.89 took Hoka's net AOV to US$143.79 in 2025.
  • After US$11.67 VAT, Hoka's final AOV was US$155.46 in 2025.

Average Order Value Calculation in 2025

US$194.48
US$18.8
US$31.89
US$143.79
US$11.67
US$155.46

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Hoka Monthly Number of Orders

  • Hoka recorded 503,068 orders in 10/26.
  • Across 2025, Hoka recorded 5,602,450 orders in total.

Number of Orders

10/26
503,068

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
503
10/26

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Hoka Monthly Number of Buyers

  • Hoka had 349,759 buyers in 10/26.
  • Across 2025, 2,530,892 buyers shopped at Hoka.

Number of Buyers

10/26
349,759

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
350
10/26

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Hoka Monthly Purchase Frequency

  • Hoka shoppers ordered about 1.4 times in 10/26.
  • Across 2025, each Hoka buyer placed 2.2 orders in total.

Purchase Frequency

10/26
1.4

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.4
10/26

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Hoka Monthly Gross AOV After Deductions

  • Hoka's monthly gross AOV was US$156.08 in 10/26.
  • For 2025, Hoka's gross AOV before deductions was US$194.48.

Gross AOV

10/26
US$156.08

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$156.08
10/26

Track Monthly Momentum

Track Hoka's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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Conversion Rate & Transaction KPIs of Hoka's Competitors

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