Indigo Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Annual Revenue

US$94m
2024

Global Rank

1,731
2024

Conversation Rate

1.5-2.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Indigo Revenue & Turnover

Indigo Annual Revenue & Growth by Year

Indigo's annual sales on its online store indigo.ca amounted to US$94m in 2024. This represents a change of <0% from the previous year. Indigo's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue

US$94m
2024

Annual Growth Forecast

<0%
24/25

eCommerce Revenue (in Million US$)

2022
2023
94
2024
2025
2026

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Indigo Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Indigo, revenues in May of 2025 were US$7m on its domain indigo.ca. This marks a change in monthly revenues of <0% from April.

Revenue Current Month

US$7m
05/25

Growth from Previous Month

<0%
04/25-05/25

Monthly eCommerce Revenue (in Million US$)

01-2025
02-2025
03-2025
04-2025
US$7m
05-2025

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Indigo Sales by Country & Market Shares

Indigo's main market is Canada, where its main online store, indigo.ca, generated 100% of revenues in 2024. Indigo engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Indigo Revenue Split by Product Categories

Indigo sales by product category provide a deeper look into its income structure. Indigo's most significant category is Hobby & Leisure, which accounts for 100% of total sales in 2024 at its largest online store, indigo.ca. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Hobby & Leisure (100%)

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Indigo Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Indigo's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2022, Indigo's gross profit was US$330m, while its operating profit was -US$20.4m.

Gross Profit

US$330m
2022

Operating Profit

-US$20.4m
2022

Net Income

2022

Earnings per Share

2022

Total Assets

2022

Total Equity

2022

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Indigo Number of Employees

Indigo had a headcount of 5,000 in 2022. Meanwhile approximately US$0.2m was generated per employee in 2022

Revenue per Employee (in Million US$)

2018
2019
2020
2021
US$0.2m
2022

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Indigo Top Stores

Indigo's flagship domain indigo.ca generated revenues of US$94m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
indigo.ca
Indigo Books & Music, Inc.
2021

2022

2023

2024

2025

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Indigo Competitor Analysis & Similar Stores

joefresh.com is the closest competitor to Indigo's largest online store indigo.ca, with a similarity score of 98.2% in 2024. toysrus.ca is another key store with a high similarity score of 93.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

indigo.ca
Main
toysrus.ca
93.9%

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Indigo Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Indigo's largest online store indigo.ca reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.

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1.5-2.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Indigo Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Indigo, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, indigo.ca. Shipping providers, on the other hand, vary significantly depending on the market. Overall, indigo.ca offers Self-collection / Click & collect.

Payment Provider

Mastercard (Cards)

Shipping Provider

Self-collection / Click & collect

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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