Indigo Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$97m
2024

Global Rank

2,065
2024

Conversion Rate

3.0-3.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Indigo Revenue & Turnover

Indigo Annual Revenue & Growth by Year

Indigo's annual sales on its online store indigo.ca amounted to US$97m in 2024. This represents a change of <0% from the previous year. Indigo's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$97m
2024

Annual Growth Forecast

<0%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
97
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Indigo Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Indigo, revenues in July of 2025 were US$6m on its domain indigo.ca. This marks a change in monthly revenues of <0% from June.

Revenue Current Month (GMV)

US$6m
07/25

Growth from Previous Month

<0%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$6m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Indigo Sales by Country & Market Shares

Indigo's main market is Canada, where its main online store, indigo.ca, generated 100% of revenues in 2024. Indigo engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Indigo Revenue Split by Product Categories

Indigo sales by product category provide a deeper look into its income structure. Indigo's most significant category is Hobby & Leisure, which accounts for 100% of total sales in 2024 at its largest online store, indigo.ca. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Hobby & Leisure (100%)

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Indigo Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Indigo's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Indigo either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Indigo's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Indigo Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Indigo's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2022, Indigo's gross profit was US$330m, while its operating profit was -US$20.4m.

Gross Profit

US$330m
2022

Operating Profit

-US$20.4m
2022

Net Income

2022

Earnings per Share

2022

Total Assets

2022

Total Equity

2022

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Indigo Number of Employees

Indigo had a headcount of 5,000 in 2022. Meanwhile approximately US$0.2m was generated per employee in 2022

Revenue per Employee (in Million US$)

2018
2019
2020
2021
US$0.2m
2022

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Indigo Top Stores

Indigo's flagship domain indigo.ca generated revenues of US$97m in 2024. Forecasts expect a revenue change of <0% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
indigo.ca
Indigo Books & Music, Inc.
2021

2022

2023

2024

2025

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Indigo Competitor Analysis & Similar Stores

joefresh.com is the closest competitor to Indigo's largest online store indigo.ca, with a similarity score of 98.2% in 2024. toysrus.ca is another key store with a high similarity score of 93.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

indigo.ca
Main
toysrus.ca
93.9%

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Indigo Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Indigo's largest online store indigo.ca reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.

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3.0-3.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Indigo Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Indigo, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, indigo.ca. Shipping providers, on the other hand, vary significantly depending on the market. Overall, indigo.ca offers Self-collection / Click & collect.

Payment Provider

Mastercard (Cards)

Shipping Provider

Self-collection / Click & collect

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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