Milk Makeup Company & Revenue
Main Country Selling to
United StatesMain Category
Care ProductsRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Milk Makeup Revenue & Forecast
Milk Makeup Revenue, Sales & Forecast
- Milk Makeup's e-commerce revenue reached US$6m in 2025.
- Milk Makeup's annual sales changed -30% year over year in 2025.
- In 2024, Milk Makeup's e-commerce revenue was US$9m.
Annual Revenue (GMV)
2025Forecast
2026Get Milk Makeup's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Milk Makeup's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesBenchmark Milk Makeup Against Any Retailer
See where Milk Makeup leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.
Discover Analyze & CompareMilk Makeup Monthly Sales & Revenue Development
- Milk Makeup's monthly e-commerce sales reached US$0.5m in 10/26.
- Milk Makeup's monthly sales changed +34% versus the previous month in 10/26.
- Across 2025, Milk Makeup's e-commerce revenue totaled US$6m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
Compare with Other Retailers
Line up Milk Makeup's monthly trend against any retailer to see who is gaining.
Discover Analyze & CompareMilk Makeup Top Stores by Revenue
- milkmakeup.com is Milk Makeup's largest store at US$6m in United States, a -30% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  milkmakeup.com | US$6m | -30% |
Milk Makeup has only one top store, so there are no other stores to compare it with in this table.
Milk Makeup Sales by Country
The United States is Milk Makeup's biggest market in 2025 at US$6m and a 100% share, ahead of the next largest markets.
Milk Makeup Revenue Share by Country
- United States is Milk Makeup's largest market at US$6m, a 100% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 100% | US$6m |
Milk Makeup Competitors
Milk Makeup's biggest store milkmakeup.com, at US$6m GMV, is most similar to wellpeople.com at a 100.0 Match Score, ahead of thrivecausemetics.com at 100.0 and shuuemura-usa.com at 100.0.
Milk Makeup Competitor Landscape
- wellpeople.com is the store most similar to Milk Makeup's biggest store at a 100.0 Match Score, with US$0.0bn GMV.
- thrivecausemetics.com ranks next as a similar store at a 100.0 Match Score and US$0.0bn GMV.
- shuuemura-usa.com follows at a 100.0 Match Score and US$0.0bn GMV.
Milk Makeup's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Milk Makeup Competitors & Similar Stores
- wellpeople.com tops the stores most similar to Milk Makeup's biggest store at a 100.0 Match Score and a US$112 AOV.
- thrivecausemetics.com is a close alternative at a 100.0 Match Score and a US$47 AOV.
- shuuemura-usa.com follows at a 100.0 Match Score and a US$106 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| milkmakeup.com | US$6.1m | 2.3 | US$54 | |||
| 1. | wellpeople.com | 100% | US$13.7m | 2.3 | US$112 | |
| 2. | 100% | US$35.0m | 2.3 | US$47 | ||
| 3. | 100% | US$8.4m | 2.3 | US$106 | ||
| 4. | 100% | US$106.3m | 2.3 | US$77 | ||
| 5. | 100% | US$11.6m | 2.3 | US$74 |
Milk Makeup Customer Demographics
At milkmakeup.com, Milk Makeup's biggest store, 14% of shoppers fall in the 18-to-24 age group and 29% sit in the low income group.
Milk Makeup Customers by Age & Income
- 14% of Milk Makeup shoppers fall in the 18-to-24 customer age group.
- 29% of Milk Makeup shoppers sit in the low income group.
- The age and income splits cover shoppers of milkmakeup.com, Milk Makeup's largest store.
Breakdown by Age Group
Breakdown by Income Group
Milk Makeup Conversion Rate & Transaction KPIs
Milk Makeup converts visits at a 3.9% conversion rate in 2025, generating 112,529 orders from 49,253 buyers at a 2.3 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Milk Makeup Average Order Value
- Milk Makeup's gross average order value (AOV) is US$65.42 in 2025.
- Discounts of US$9.35 and returns of US$4.85 took Milk Makeup's net AOV to US$51.22 in 2025.
- After US$2.62 VAT, Milk Makeup's final AOV was US$53.84 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Milk Makeup Monthly Number of Orders
- Milk Makeup recorded 10,141 orders in 10/26.
- Across 2025, Milk Makeup recorded 112,529 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
Compare with Other Retailers
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Milk Makeup Monthly Number of Buyers
- Milk Makeup had 7,599 buyers in 10/26.
- Across 2025, 49,253 buyers shopped at Milk Makeup.
Number of Buyers
10/26Track Monthly Momentum
Track Milk Makeup's full monthly history to spot momentum and seasonality.
Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
Track Milk Makeup's full monthly history to spot momentum and seasonality.
Milk Makeup Monthly Purchase Frequency
- Milk Makeup shoppers ordered about 1.3 times in 10/26.
- Across 2025, each Milk Makeup buyer placed 2.3 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
Compare with Other Retailers
Line up Milk Makeup's monthly purchase frequency against its competitors or any retailer of your choice.
Milk Makeup Monthly Gross AOV After Deductions
- Milk Makeup's monthly gross AOV was US$52.23 in 10/26.
- For 2025, Milk Makeup's gross AOV before deductions was US$65.42.
Gross AOV
10/26Track Monthly Momentum
Track Milk Makeup's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Milk Makeup's full monthly history to spot momentum and seasonality.
Milk Makeup Marketplace 1P vs 3P Split
Milk Makeup generated US$6m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Milk Makeup GMV Composition Over Time
- Milk Makeup's total GMV reached US$6m in 2025.
- Milk Makeup's 1P net sales were US$6m, plus US$0.3m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Milk Makeup Product Categories
Care Products is Milk Makeup's biggest product category in 2025 at 100%, ahead of the next-largest categories in the full breakdown of what it sells.
Milk Makeup Revenue Breakdown by Product Category
- Care Products is Milk Makeup's largest product category at 100% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 100% |
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