Nars Cosmetics Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Nars Cosmetics Revenue & Turnover
Nars Cosmetics Annual Revenue & Growth by Year
Nars Cosmetics's annual sales amounted to US$78m in 2025. This represents a change of 0-5% from the previous year. Nars Cosmetics is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Nars Cosmetics Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Nars Cosmetics, revenues in March of 2026 were US$6m. This marks a change in monthly revenues of 10-15% from February.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Nars Cosmetics Sales by Country & Market Shares
Nars Cosmetics's main market is the United States, where the retailer generated 51% of revenues in 2025. Nars Cosmetics engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Nars Cosmetics Revenue Split by Product Categories
Nars Cosmetics sales by product category provide a deeper look into its income structure. Nars Cosmetics's most significant category is Care Products, which accounts for 100% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (100%)
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Nars Cosmetics Customer Demographics and Shopper Insights
15% of the customers of narscosmetics.com, the largest store of Nars Cosmetics, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 35% of the customers of narscosmetics.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (15.0%)
Revenue Breakdown by Customer Income Groups
Low (35.0%)
Nars Cosmetics Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Nars Cosmetics's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Nars Cosmetics either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Nars Cosmetics's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Nars Cosmetics Top Stores
Nars Cosmetics's flagship domain narscosmetics.com generated revenues of US$40m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | narscosmetics.com N/A | 40 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Nars Cosmetics - Other Retailers in the Market
Online stores such as urbandecay.com and marykay.com are part of the wider e-commerce landscape in which narscosmetics.com operates.
Overview of Retailers Across the Broader Market
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Nars Cosmetics Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Nars Cosmetics reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.5-4.0% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Nars Cosmetics Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Nars Cosmetics, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Nars Cosmetics offers USPS (United States Postal Service) and FedEx.
Payment Provider
Shipping Provider
Shop Software
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