Pandora Conversion Rate & Transaction KPIs

Pandora converts visits at a 1.8% conversion rate in 2025, generating 6,664,834 orders from 2,793,314 buyers at a 2.4 purchase frequency.

Conversion Rate

2025
1.8%

Number of Orders

2025
6,664,834

Number of Buyers

2025
2,793,314

Purchase Frequency

2025
2.4

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Pandora Average Order Value

  • Pandora's gross average order value (AOV) is US$226.92 in 2025.
  • Discounts of US$32.88 and returns of US$23.52 took Pandora's net AOV to US$170.53 in 2025.
  • After US$24.67 VAT, Pandora's final AOV was US$195.2 in 2025.

Average Order Value Calculation in 2025

US$226.92
US$32.88
US$23.52
US$170.53
US$24.67
US$195.2

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Pandora Monthly Number of Orders

  • Pandora recorded 717,799 orders in 10/26.
  • Across 2025, Pandora recorded 6,664,834 orders in total.

Number of Orders

10/26
717,799

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
718
10/26

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Pandora Monthly Number of Buyers

  • Pandora had 507,965 buyers in 10/26.
  • Across 2025, 2,793,314 buyers shopped at Pandora.

Number of Buyers

10/26
507,965

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
508
10/26

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Pandora Monthly Purchase Frequency

  • Pandora shoppers ordered about 1.4 times in 10/26.
  • Across 2025, each Pandora buyer placed 2.4 orders in total.

Purchase Frequency

10/26
1.4

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.4
10/26

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Pandora Monthly Gross AOV After Deductions

  • Pandora's monthly gross AOV was US$207.31 in 10/26.
  • For 2025, Pandora's gross AOV before deductions was US$226.92.

Gross AOV

10/26
US$207.31

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$207.31
10/26

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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