Pandora Sales by Country
Retailer View
Online revenue generated as a retailer via own D2C channels
The United States is Pandora's biggest market in 2025 at US$361m and a 28% share, ahead of the next largest markets.
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Pandora Revenue Share by Country
- United States is Pandora's largest market at US$361m, a 28% share, in 2025.
- United Kingdom is Pandora's second-largest market at US$204m, a 16% share, in 2025.
- Italy is Pandora's third-largest market at US$114m, a 9% share, in 2025.
- Germany is Pandora's fourth-largest market at US$101m, a 8% share, in 2025.
- France is Pandora's fifth-largest market at US$66m, a 5% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 28% | US$361m | ||
| 2 | 16% | US$204m | ||
| 3 | 9% | US$114m | ||
| 4 | 8% | US$101m | ||
| 5 | 5% | US$66m |
Brand View
Total revenue across all revenue streams
The United States is Pandora's biggest market in 2025 at US$429m and a 32% share, ahead of the next largest markets.
Pandora Revenue Share by Country
- United States is Pandora's largest market at US$429m, a 32% share, in 2025.
- United Kingdom is Pandora's second-largest market at US$155m, a 12% share, in 2025.
- Italy is Pandora's third-largest market at US$94m, a 7% share, in 2025.
- Germany is Pandora's fourth-largest market at US$90m, a 7% share, in 2025.
- Spain is Pandora's fifth-largest market at US$62m, a 5% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 32% | US$429m | ||
| 2 | 12% | US$155m | ||
| 3 | 7% | US$94m | ||
| 4 | 7% | US$90m | ||
| 5 | 5% | US$62m |
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Every metric on this page plus markets, categories and shoppers in one view.
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