Pop Mart Conversion Rate & Transaction KPIs

Pop Mart converts visits at a 3.4% conversion rate in 2025, generating 27,612,035 orders from 9,779,798 buyers at a 2.8 purchase frequency.

Conversion Rate

2025
3.4%

Number of Orders

2025
27,612,035

Number of Buyers

2025
9,779,798

Purchase Frequency

2025
2.8

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Pop Mart Average Order Value

  • Pop Mart's gross average order value (AOV) is US$95.7 in 2025.
  • Discounts of US$8.35 and returns of US$4.57 took Pop Mart's net AOV to US$82.78 in 2025.
  • After US$8.89 VAT, Pop Mart's final AOV was US$91.67 in 2025.

Average Order Value Calculation in 2025

US$95.7
US$8.35
US$4.57
US$82.78
US$8.89
US$91.67

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Pop Mart Monthly Number of Orders

  • Pop Mart recorded 5,586,686 orders in 10/26.
  • Across 2025, Pop Mart recorded 27,612,035 orders in total.

Number of Orders

10/26
5,586,686

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
5,587
10/26

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Pop Mart Monthly Number of Buyers

  • Pop Mart had 3,224,875 buyers in 10/26.
  • Across 2025, 9,779,798 buyers shopped at Pop Mart.

Number of Buyers

10/26
3,224,875

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
3,225
10/26

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Pop Mart Monthly Purchase Frequency

  • Pop Mart shoppers ordered about 1.7 times in 10/26.
  • Across 2025, each Pop Mart buyer placed 2.8 orders in total.

Purchase Frequency

10/26
1.7

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.7
10/26

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Pop Mart Monthly Gross AOV After Deductions

  • Pop Mart's monthly gross AOV was US$106.21 in 10/26.
  • For 2025, Pop Mart's gross AOV before deductions was US$95.7.

Gross AOV

10/26
US$106.21

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$106.21
10/26

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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