Pop Mart — Online vs. Offline Split
Pop Mart's online and offline brand revenue totaled US$5,182m in 2025, of which 47% was generated online across all retailers combined.
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Pop Mart Revenue Online vs. Offline
- Pop Mart's online and offline revenue totaled US$5,182m in 2025.
- Online made up 47% of that total in 2025.
- Offline made up 53% of that total in 2025.
Sales Online vs. Offline (In Million US$)
2023
2024
5,182
2,768
2,414
2025- Online
- Offline
Pop Mart D2C Channel Mix
- Pop Mart's D2C Online revenue was US$2,305m in 2025.
- Pop Mart's D2C Offline revenue was US$2,680m in 2025.
- D2C Offline is the larger of the brand's two D2C channels in 2025.
Brand Revenue – Channel Mix (In %)
44.5%
51.7%
- D2C Online
- D2C Offline
- Wholesale Online
- Wholesale Offline
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