Rough Country Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Rough Country Revenue & Turnover
Rough Country Annual Revenue & Growth by Year
Rough Country's annual sales on its online store roughcountry.com amounted to US$115m in 2024. This represents a change of 5-10% from the previous year. Rough Country's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Rough Country Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Rough Country, revenues in July of 2025 were US$10m on its domain roughcountry.com. This marks a change in monthly revenues of 5-10% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Rough Country Sales by Country & Market Shares
Rough Country's main market is the United States, where its main online store, roughcountry.com, generated 99% of revenues in 2024. Rough Country engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Rough Country Revenue Split by Product Categories
Rough Country sales by product category provide a deeper look into its income structure. Rough Country's most significant category is DIY, which accounts for 100% of total sales in 2024 at its largest online store, roughcountry.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
DIY (100%)
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Rough Country Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Rough Country's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Rough Country either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Rough Country's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Rough Country Top Stores
Rough Country's flagship domain roughcountry.com generated revenues of US$115m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
roughcountry.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | roughcountry.com Rough Country, LLC | 115 |
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Rough Country Competitor Analysis & Similar Stores
americanmuscle.com is the closest competitor to Rough Country's largest online store roughcountry.com, with a similarity score of 100.0% in 2024. extremeterrain.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Rough Country Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Rough Country's largest online store roughcountry.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Rough Country Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Rough Country, the payment providers PayPal (E-wallets), Amazon Pay (E-wallets) and Afterpay (Installment) are available at its largest online store, roughcountry.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, roughcountry.com offers FedEx and Forwarding agent (not exactly named).
Payment Provider
Shipping Provider
Shop Software
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