The Iconic Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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The Iconic Revenue & Turnover
The Iconic Annual Revenue & Growth by Year
The Iconic's annual sales on its online store theiconic.com.au amounted to US$537m in 2024. This represents a change of <0% from the previous year. The Iconic's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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The Iconic Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of The Iconic, revenues in June of 2025 were US$49m on its domain theiconic.com.au. This marks a change in monthly revenues of 0-5% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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The Iconic Sales by Country & Market Shares
The Iconic's main market is Australia, where its main online store, theiconic.com.au, generated 99% of revenues in 2024. The Iconic engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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The Iconic Revenue Split by Product Categories
The Iconic sales by product category provide a deeper look into its income structure. The Iconic's most significant category is Fashion, which accounts for 97% of total sales in 2024 at its largest online store, theiconic.com.au. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (97%)
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The Iconic Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
The Iconic's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where The Iconic either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, The Iconic's' 1P sales contributed 58% to total GMV, while the 3P GMV accounted for 42%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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The Iconic Top Stores
The Iconic's flagship domain theiconic.com.au generated revenues of US$537m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
theiconic.com.auIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | theiconic.com.au Internet Services Australia 1 Pty., Ltd. | 537 |
Identify Top Stores with Full Revenue Breakdown
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The Iconic Competitor Analysis & Similar Stores
lululemon.com.au is the closest competitor to The Iconic's largest online store theiconic.com.au, with a similarity score of 99.9% in 2024. princesspolly.com.au is another key store with a high similarity score of 99.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
theiconic.com.au
Mainlululemon.com.au
99.9%princesspolly.com.au
99.9%Compare This Retailer With the Right Peers
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The Iconic Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on The Iconic's largest online store theiconic.com.au reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
The Iconic Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of The Iconic, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available at its largest online store, theiconic.com.au. Shipping providers, on the other hand, vary significantly depending on the market. Overall, theiconic.com.au offers Australia Post.
Payment Provider
Shipping Provider
Shop Software
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