The North Face Company & Revenue
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Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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The North Face Revenue & Turnover
The North Face Annual Revenue & Growth by Year
The North Face's annual sales on its online store thenorthface.com amounted to US$289m in 2024. This represents a change of 0-5% from the previous year. The North Face's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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The North Face Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of The North Face, revenues in May of 2025 were US$23m on its domain thenorthface.com. This marks a change in monthly revenues of 0-5% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
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The North Face Sales by Country & Market Shares
The North Face's main market is the United States, where its main online store, thenorthface.com, generated 85% of revenues in 2024. The North Face engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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The North Face Revenue Split by Product Categories
The North Face sales by product category provide a deeper look into its income structure. The North Face's most significant category is Fashion, which accounts for 78% of total sales in 2024 at its largest online store, thenorthface.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (78%)
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The North Face Top Stores
The North Face's flagship domain thenorthface.com generated revenues of US$289m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
thenorthface.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | thenorthface.com VF Outdoor, LLC | 289 |
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The North Face Competitor Analysis & Similar Stores
steepandcheap.com is the closest competitor to The North Face's largest online store thenorthface.com, with a similarity score of 99.6% in 2024. hibbett.com is another key store with a high similarity score of 99.4%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
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The North Face Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on The North Face's largest online store thenorthface.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
The North Face Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of The North Face, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, thenorthface.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, thenorthface.com offers Not communicated and Self-collection / Click & collect.
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