The Perfume Shop Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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The Perfume Shop Revenue & Turnover
The Perfume Shop Annual Revenue & Growth by Year
The Perfume Shop's annual sales on its online store theperfumeshop.com amounted to US$207m in 2024. This represents a change of 15-20% from the previous year. The Perfume Shop's largest online store is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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The Perfume Shop Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of The Perfume Shop, revenues in May of 2025 were US$17m on its domain theperfumeshop.com. This marks a change in monthly revenues of 5-10% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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The Perfume Shop Sales by Country & Market Shares
The Perfume Shop's main market is the United Kingdom, where its main online store, theperfumeshop.com, generated 92% of revenues in 2024. The Perfume Shop engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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The Perfume Shop Revenue Split by Product Categories
The Perfume Shop sales by product category provide a deeper look into its income structure. The Perfume Shop's most significant category is Care Products, which accounts for 100% of total sales in 2024 at its largest online store, theperfumeshop.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (100%)
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The Perfume Shop Top Stores
The Perfume Shop's flagship domain theperfumeshop.com generated revenues of US$207m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by Net Sales (in Million US$)
theperfumeshop.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | theperfumeshop.com The Perfume Shop, Ltd. | 207 |
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The Perfume Shop Competitor Analysis & Similar Stores
justmylook.com is the closest competitor to The Perfume Shop's largest online store theperfumeshop.com, with a similarity score of 99.9% in 2024. glossybox.co.uk is another key store with a high similarity score of 99.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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The Perfume Shop Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on The Perfume Shop's largest online store theperfumeshop.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
The Perfume Shop Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of The Perfume Shop, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, theperfumeshop.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, theperfumeshop.com offers Royal Mail.
Payment Provider
Shipping Provider
Shop Software
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