The Realreal Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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The Realreal Revenue & Turnover
The Realreal Annual Revenue & Growth by Year
The Realreal's annual sales on its online store therealreal.com amounted to US$1,555m in 2024. This represents a change of 5-10% from the previous year. The Realreal's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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The Realreal Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of The Realreal, revenues in June of 2025 were US$132m on its domain therealreal.com. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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The Realreal Sales by Country & Market Shares
The Realreal's main market is the United States, where its main online store, therealreal.com, generated 94% of revenues in 2024. The Realreal engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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The Realreal Revenue Split by Product Categories
The Realreal sales by product category provide a deeper look into its income structure. The Realreal's most significant category is Fashion, which accounts for 95% of total sales in 2024 at its largest online store, therealreal.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (95%)
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The Realreal Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
The Realreal's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where The Realreal either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, The Realreal's' 1P sales contributed 4% to total GMV, while the 3P GMV accounted for 96%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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The Realreal Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from The Realreal's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, The Realreal's gross profit was US$448m, while its operating profit was -US$56.5m.
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2024Earnings per Share
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The Realreal Number of Employees
The Realreal had a headcount of 3,011 in 2024. Meanwhile approximately US$0.2m was generated per employee in 2024
Revenue per Employee (in Million US$)
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The Realreal Top Stores
The Realreal's flagship domain therealreal.com generated revenues of US$1,555m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
therealreal.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | therealreal.com The RealReal, Inc. | 1,555 |
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The Realreal Competitor Analysis & Similar Stores
modlily.com is the closest competitor to The Realreal's largest online store therealreal.com, with a similarity score of 99.9% in 2024. guessfactory.com is another key store with a high similarity score of 99.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
therealreal.com
Mainmodlily.com
99.9%guessfactory.com
99.9%Compare This Retailer With the Right Peers
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The Realreal Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on The Realreal's largest online store therealreal.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
The Realreal Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of The Realreal, the payment providers PayPal (E-wallets), Afterpay (Installment) and Affirm (Installment) are available at its largest online store, therealreal.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, therealreal.com offers UPS (United Parcel Service), DHL and OnTrac.
Payment Provider
Shipping Provider
Shop Software
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