Zara Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
lightinthebox.com

Revenue (GMV)

US$8,146m
2024

Global Rank

72
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Zara Revenue & Turnover

Zara Annual Revenue & Growth by Year

Zara's annual sales on its online store zara.com amounted to US$8,146m in 2024. This represents a change of 10-15% from the previous year. Zara's largest online store is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$8,146m
2024

Annual Growth Forecast

10-15%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
8,146
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Zara Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Zara, revenues in July of 2025 were US$843m on its domain zara.com. This marks a change in monthly revenues of <0% from June.

Revenue Current Month (GMV)

US$843m
07/25

Growth from Previous Month

<0%
06/25-07/25

Monthly eCommerce Revenue (GMV in Million US$)

03-2025
04-2025
05-2025
06-2025
US$843m
07-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Zara Sales by Country & Market Shares

Zara's main market is the United States, where its main online store, zara.com, generated 18% of revenues in 2024. Zara engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Zara Revenue Split by Product Categories

Zara sales by product category provide a deeper look into its income structure. Zara's most significant category is Fashion, which accounts for 76% of total sales in 2024 at its largest online store, zara.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (76%)

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Zara Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Zara's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Zara either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Zara's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Zara Top Stores

Zara's flagship domain zara.com generated revenues of US$8,146m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
zara.com
Zara USA, Inc.
2021

2022

2023

2024

2025

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Zara Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Zara's largest online store zara.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

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