Zulily Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Zulily Revenue & Turnover
Zulily Annual Revenue & Growth by Year
Zulily's annual sales on its online store zulily.com amounted to US$30m in 2024. This represents a change of <0% from the previous year. Zulily's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Zulily Sales by Country & Market Shares
Zulily's main market is the United States, where its main online store, zulily.com, generated 91% of revenues in 2024. Zulily engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Zulily Revenue Split by Product Categories
Zulily sales by product category provide a deeper look into its income structure. Zulily's most significant category is Fashion, which accounts for 54% of total sales in 2024 at its largest online store, zulily.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (54%)
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Zulily Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Zulily's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Zulily either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Zulily's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Zulily Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Zulily's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Zulily's gross profit was US$290m, while its operating profit was -US$191m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Zulily Number of Employees
Zulily had a headcount of 610 in 2024. Meanwhile approximately US$2m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Zulily Top Stores
Zulily's flagship domain zulily.com generated revenues of US$30m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
zulily.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | zulily.com Beyond, Inc. | 30 |
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Zulily Competitor Analysis & Similar Stores
bando.com is the closest competitor to Zulily's largest online store zulily.com, with a similarity score of 98.6% in 2024. thepaperstore.com is another key store with a high similarity score of 98.2%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
zulily.com
Mainbando.com
98.6%thepaperstore.com
98.2%Compare This Retailer With the Right Peers
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Zulily Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Zulily's largest online store zulily.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Zulily Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Zulily, the payment providers Mastercard (Cards), VISA (Cards) and Discover (Cards) are available at its largest online store, zulily.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, zulily.com offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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