Zara Competitors
Zara's biggest store zara.com, at US$8,470m GMV, is most similar to hm.com at a 90.5 Match Score, ahead of nike.com at 84.1 and shein.com at 82.1.
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
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Zara Competitor Landscape
- hm.com is the store most similar to Zara's biggest store at a 90.5 Match Score, with US$6.2bn GMV.
- nike.com ranks next as a similar store at a 84.1 Match Score and US$9.5bn GMV.
- shein.com follows at a 82.1 Match Score and US$66.5bn GMV.
Zara's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
Top Zara Competitors & Similar Stores
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