Poland vs. DACH/GSA: E-Commerce Category Mix Compared
Central European category splits show a distinct pattern, which fits the mix in Germany, Austria and Switzerland. Poland shows a different pattern. Here is why.
Monthly E-Commerce Recap
E-Commerce Recap: March Generated US$404.1Bn in Revenues, China Is Leading
Global e-commerce in March reversed the trend of February, increasing revenues month-on-month. Here are the specifics.
Nadine Koutsou-Wehling
Data Journalist
March 31, 2026
Market Trends
April is around the corner, and it’s the perfect time to look back at last month’s performance. The latest monthly e-commerce recap is in, and the numbers are looking promising.
March 2026 reversed February’s downward trend, with global e-commerce revenues reaching US$404.1 billion, marking a 13.3% growth compared to March 2025.
Regional Highlights: China Continues to Lead
Growth was not uniform across markets:
Greater China led the way with a remarkable 16.8% increase year-on-year.
The United Kingdom followed at 11.7%, while Germany recorded 10.0% growth.
Category Winners: Care Products Grows Fastest
Among product categories, Care Products continued to shine. The category posted 16.3% growth in March 2026 compared to last year. Other high performing categories include:
Fashion – 13.0% growth
Furniture & Homeware – 11.7% growth
Shipping Trends: Who's Leading
Leading shipping services adopted by online stores are the following:
UPS – 25.4% adoption
FedEx – 23.8% adoption
USPS – 21.2% adoption
Additionally, we highlight the top providers for payment and shop software.
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The Road to US$7 Trillion: How Global E-Commerce Will Grow Through 2030
The global e-commerce market is entering a new era. By 2030, revenues are expected to exceed US$7 trillion, driven by a combination of technological innovation, expanding access, and changing consumer habits.
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