Furniture Industry in Bulgaria
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Bulgarian Furniture eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Bulgarian Furniture eCommerce Market generated an eCommerce revenue of US$96m in 2024, reflecting an eCommerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Bulgarian Furniture eCommerce Market, monthly revenues in May of 2025 were US$9m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Bulgarian Furniture eCommerce: Product Categories
In the Bulgarian Furniture eCommerce Market, Home & Living is the largest category, contributing 46% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Home & Living (46%)
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Biggest Online Retailers in Bulgarian Furniture eCommerce
The largest eCommerce retailer in the Bulgarian Furniture eCommerce Market is mebeli.bg, with an online revenue of US$21m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is videnov.bg, followed by emag.bg in third place.
mebeli.bgUS$21m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | mebeli.bg | US$21m | |||
| 2. | |||||
| 3. | emag.bg |
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Bulgarian Furniture eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Bulgarian Furniture eCommerce Market was 9.5-10.0%, while the cart abandonment rate was 91.0-91.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
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