Furniture Industry in Denmark

Top Online Store
Top Category
Home & Living
Country
Online Share
20-25%

E-Commerce Revenue

US$358m
2024

Growth

5-10%
2024

Growth Forecast

10-15%
24/25

Average Order Value

2024

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Danish Furniture E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Danish Furniture E-Commerce Market generated an e-commerce revenue of US$358m in 2024, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 10-15%.

Annual Revenue

US$358m
2024

Annual Growth Forecast

10-15%
24/25

E-Commerce Market Size by Annual Revenue (in Million US$)

2022
2023
358
2024
2025
2026

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Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Danish Furniture E-Commerce Market, monthly revenues in November of 2025 were US$36m. This represents a change of <0% from the previous month.

Revenue Current Month

US$36m
11/25

Growth from Previous Month

<0%
10/25-11/25

Monthly Revenue (in Million US$)

07/2025
08/2025
09/2025
10/2025
36
11/2025

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Danish Furniture E-Commerce: Product Categories

In the Danish Furniture E-Commerce Market, Home & Living is the largest category, contributing 49% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Home & Living (49%)

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Biggest Online Retailers in Danish Furniture E-Commerce

The largest e-commerce retailer in the Danish Furniture E-Commerce Market is ikea.com, with an online revenue of US$101m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is jysk.dk, followed by bedrenaetter.dk in third place.

# 1
Biggest Category

Furniture & Homeware

Biggest Country

United States

Growth 24/25

0-5%

Revenue (GMV)

US$101m

# 2
jysk.dkjysk.dk
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
bedrenaetter.dkbedrenaetter.dk
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Danish Furniture E-Commerce Penetration: Online Market Share

The Danish Furniture E-Commerce Market reached an online share of 20-25% in 2024. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 25-30% in 2025.

Online Share

20-25%
2024

Online Share Forecast

25-30%
2025

Online Share/E-Commerce Market Share

2022
2023
20-25%
2024
25-30%
2025
2026

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Danish Furniture E-Commerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Danish Furniture E-Commerce Market was 11.0-11.5%, while the cart abandonment rate was 84.0-84.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

11.0-11.5%2024
84.0-84.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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