Furniture Industry in Greece

Top Retailer
Top Category
Home & Living
Country
Online Share
50-55%

E-Commerce Revenue

US$762m
2025

Growth

10-15%
2025

Growth Forecast

10-15%
25/26

Average Order Value

2025

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Greek Furniture E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Greek Furniture E-Commerce Market generated an e-commerce revenue of US$762m in 2025, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 10-15% .

Annual Revenue

US$762m
2025

Annual Growth Forecast

10-15%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
762
2025
2026
2027

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Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Greek Furniture E-Commerce Market, monthly revenues in February of 2026 were US$64m. This represents a change of <0% from the previous month.

Revenue Current Month

US$64m
02/26

Growth from Previous Month

<0%
01/26-02/26

Monthly Revenue (in Million US$)

10/2025
11/2025
12/2025
01/2026
64
02/2026

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Greek Furniture E-Commerce: Product Categories

In the Greek Furniture E-Commerce Market, Home & Living is the largest category, contributing 47% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2025

Home & Living (47%)

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Biggest Online Retailers in Greek Furniture E-Commerce

The largest e-commerce retailer in the Greek Furniture E-Commerce Market is Trendyol, with an online revenue of US$14,180m in 2025. Its revenue changed by 10-15% in 2025. Following in second place is Skroutz, followed by Jysk in third place.

# 1
Biggest Category

Fashion

Biggest Country

Turkey

Growth 24/25

10-15%

Revenue 2025 (GMV)

US$14,180m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Greek Furniture E-Commerce Penetration: Online Market Share

The Greek Furniture E-Commerce Market reached an online share of 50-55% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 50-55% in 2026.

Online Share

50-55%
2024

Online Share Forecast

50-55%
2026

Online Share/E-Commerce Market Share

2023
2024
50-55%
2025
50-55%
2026
2027

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Greek Furniture E-Commerce: Conversion Funnel KPIs

In 2025 , the add-to-cart rate for the Greek Furniture E-Commerce Market was 12.5-13.0% , while the cart abandonment rate was 87.5-88.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

12.5-13.0% 2025
87.5-88.0%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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