Furniture Industry in India

Top Online Store
Top Category
Home & Living
Online Share
15-20%

eCommerce Revenue

US$9,151m
2024

Growth Forecast

15-20%
24/25

Growth

2024

Average Order Value

2024

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eCommerce Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Indian Furniture eCommerce Market generated an eCommerce revenue of US$9,151m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.

Annual Revenue

US$9,151m
2024

Annual Growth Forecast

24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
9,151
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Indian Furniture eCommerce Market, monthly revenues in April of 2025 were US$806m. This represents a change of 0-5% from the previous month.

Revenue Current Month

04/25

Growth from Previous Month

03/25-04/25

Monthly Revenue (in Million US$)

12/2024
01/2025
02/2025
03/2025
04/2025

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eCommerce Product Categories

In the Indian Furniture eCommerce Market, Home & Living is the largest category, contributing 57% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Home & Living (57%)

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Biggest Online Retailers

The largest eCommerce retailer in the Indian Furniture eCommerce Market is urbanladder.com, with an online revenue of US$69m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is jiomart.com, followed by firstcry.com in third place.

# 1
Biggest Category

Furniture & Homeware

Biggest Country

India

Growth 24/25

35-40%

Revenue

US$69m

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eCommerce Penetration & Online Market Share

The Indian Furniture eCommerce Market reached an online share of 15-20% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 15-20% in 2025.

Online Share

15-20%
2024

Online Share Forecast

2026

Online Share/eCommerce Market Share

2022
2023
15-20%
2024
2025
2026

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eCommerce Transaction KPIs: Conversion Rate, Return Rate

In 2024, the add-to-cart rate for the Indian Furniture eCommerce Market was 10.5-11.0%, while the cart abandonment rate was 88.0-88.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

Add-to-Cart Rate

10.5-11.0%2024

Cart Abandonment Rate

88.0-88.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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