eCommerce Industry in Croatia
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Croatian eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Croatian eCommerce Market generated an eCommerce revenue of US$887m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Croatian eCommerce Market, monthly revenues in May of 2025 were US$84m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Croatian eCommerce: Product Categories
In the Croatian eCommerce Market, Hobby & Leisure is the largest category, contributing 26% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Hobby & Leisure (26%)
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Biggest Online Retailers in Croatian eCommerce
The largest eCommerce retailer in the Croatian eCommerce Market is ekupi.hr, with an online revenue of US$65m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is pevex.hr, followed by bauhaus.hr in third place.
ekupi.hrUS$65m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | ekupi.hr | US$65m | |||
| 2. | |||||
| 3. | bauhaus.hr |
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Top Shipping, Payment and Software Providers in Croatian eCommerce
One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Croatian eCommerce Market, GLS is the shipping provider offered by most eCommerce retailers, Mastercard (Cards) is the number one payment provider, and WooCommerce the leading provider of shop software.
Top Shipping Provider
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Top Shop Software Provider
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Croatian eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Croatian eCommerce Market was 10.5-11.0%, while the cart abandonment rate was 76.0-76.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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