eCommerce Industry in Bulgaria
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Bulgarian eCommerce Market generated an eCommerce revenue of US$1,225m in 2024, reflecting an eCommerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Bulgarian eCommerce Market, monthly revenues in April of 2025 were US$108m. This represents a change of 0-5% from the previous month.
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Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Bulgarian eCommerce Market, Hobby & Leisure is the largest category, contributing 27% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Hobby & Leisure (27%)
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Biggest Online Retailers
The largest eCommerce retailer in the Bulgarian eCommerce Market is emag.bg, with an online revenue of US$180m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is shein.com, followed by obuvki.bg in third place.
emag.bgUS$180m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | emag.bg | US$180m |
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- Unlock the full ranking of top eCommerce retailers in the market
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- Refine results with a wide range of filters for a sharper market view
Top eCommerce Service Providers: Shipping, Payment, Shop Software
One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Bulgarian eCommerce Market, Speedy is the shipping provider offered by most eCommerce retailers, Cash on delivery (Cash on delivery) is the number one payment provider, and OpenCart the leading provider of shop software.
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Bulgarian eCommerce Market was 8.5-9.0%, while the cart abandonment rate was 81.5-82.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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