Health and Beauty Industry in Czechia

Top Online Store
heureka.czheureka.cz
Top Category
Country
Online Share
30-35%

eCommerce Revenue

US$668m
2024

Growth

0-5%
2024

Growth Forecast

5-10%
24/25

Average Order Value

2024

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Czech Care Products eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Czech Care Products eCommerce Market generated an eCommerce revenue of US$668m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$668m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
668
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Czech Care Products eCommerce Market, monthly revenues in July of 2025 were US$53m. This represents a change of <0% from the previous month.

Revenue Current Month

US$53m
07/25

Growth from Previous Month

<0%
06/25-07/25

Monthly Revenue (in Million US$)

03/2025
04/2025
05/2025
06/2025
53
07/2025

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Czech Care Products eCommerce: Product Categories

In the Czech Care Products eCommerce Market, Personal Care is the largest category, contributing 50% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Personal Care (50%)

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Biggest Online Retailers in Czech Care Products eCommerce

The largest eCommerce retailer in the Czech Care Products eCommerce Market is heureka.cz, with an online revenue of US$239m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is notino.cz, followed by alza.cz in third place.

# 1
heureka.czheureka.cz
Biggest Category

Biggest Country

Growth 24/25

Revenue

US$239m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Czech Care Products eCommerce Penetration: Online Market Share

The Czech Care Products eCommerce Market reached an online share of 30-35% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 35-40% in 2025.

Online Share

30-35%
2024

Online Share Forecast

35-40%
2025

Online Share/eCommerce Market Share

2022
2023
30-35%
2024
35-40%
2025
2026

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Top Shipping, Payment and Software Providers in Czech Care Products eCommerce

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Czech Care Products eCommerce Market, Česká pošta is the shipping provider offered by most eCommerce retailers, Cash on delivery (Cash on delivery) is the number one payment provider, and Shoptet the leading provider of shop software.

Top Shipping Provider

Česká pošta
Share

2024

Top Payment Provider

Cash on delivery (Cash on delivery)
Share

2024

Top Shop Software Provider

Shoptet
Share

2024

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Czech Care Products eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Czech Care Products eCommerce Market was 13.5-14.0%, while the cart abandonment rate was 76.5-77.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

13.5-14.0%2024
76.5-77.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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