Global Gold and Silver Market

Top Retailer
Country
Online Share
15-20%

E-Commerce Revenue

US$27,107m
2025

Growth

10-15%
2025

Growth Forecast

10-15%
25/26

Average Order Value

2025

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Worldwide Bullion & Precious Metal E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Worldwide Bullion & Precious Metal E-Commerce Market generated an e-commerce revenue of US$27,107m in 2025, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 10-15%.

Annual Revenue

US$27,107m
2025

Annual Growth Forecast

10-15%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
27,107
2025
2026
2027

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Worldwide Bullion & Precious Metal E-Commerce Market, monthly revenues in May of 2026 were US$2,537m. This represents a change of <0% from the previous month.

Revenue Current Month

US$2,537m
05/26

Growth from Previous Month

<0%
04/26-05/26

Monthly Revenue (in Million US$)

01/2026
02/2026
03/2026
04/2026
2,537
05/2026

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Biggest Online Retailers in Worldwide Bullion & Precious Metal E-Commerce

The largest e-commerce retailer in the Worldwide Bullion & Precious Metal E-Commerce Market is Apmex, with an online revenue of US$4,562m in 2025. Its revenue changed by 55-60% in 2025. Following in second place is Ebay, followed by Sdbullion com in third place.
# 1
Biggest Category

Hobby & Leisure

Biggest Country

United States

Growth 24/25

55-60%

Revenue 2025 (GMV)

US$4,562m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Sdbullion comSdbullion com
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Worldwide Bullion & Precious Metal E-Commerce Penetration: Online Market Share

The Worldwide Bullion & Precious Metal E-Commerce Market reached an online share of 15-20% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 15-20% in 2026.

Online Share

15-20%
2024

Online Share Forecast

15-20%
2026

Online Share/E-Commerce Market Share

2023
2024
15-20%
2025
15-20%
2026
2027

Worldwide Bullion & Precious Metal E-Commerce: Conversion Funnel KPIs

In 2025, the add-to-cart rate for the Worldwide Bullion & Precious Metal E-Commerce Market was 5.0-5.5%, while the cart abandonment rate was 66.5-67.0%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
5.0-5.5% 2025
66.5-67.0%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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