Health and Beauty Industry in Netherlands

Dutch Care Products E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Dutch Care Products E-Commerce Market generated an e-commerce revenue of US$1,723m in 2025, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 5-10% .

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Dutch Care Products E-Commerce Market, monthly revenues in February of 2026 were US$136m. This represents a change of <0% from the previous month.

Dutch Care Products E-Commerce: Product Categories

In the Dutch Care Products E-Commerce Market, Personal Care is the largest category, contributing 49% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Dutch Care Products E-Commerce

The largest e-commerce retailer in the Dutch Care Products E-Commerce Market is Etos, with an online revenue of US$958m in 2025. Its revenue changed by 60-65% in 2025. Following in second place is Bol, followed by Ah in third place.

# 1

Etos

Biggest Category

Care Products

Biggest Country

Netherlands

Growth 24/25

60-65%

Revenue 2025 (GMV)

US$958m

# 2

Bol

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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# 3

Ah

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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Position	Retailer	Biggest Category	Biggest Country	Growth 24/25	Revenue 2025 (GMV)
1.	Etos	Care Products	Netherlands	60-65%	US$958m
2.	Bol	Unlock	Unlock	Unlock	Unlock
3.	Ah	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Dutch Care Products E-Commerce Penetration: Online Market Share

The Dutch Care Products E-Commerce Market reached an online share of 40-45% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 40-45% in 2026.

Top Shipping, Payment and Software Providers in Dutch Care Products E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Dutch Care Products E-Commerce Market, PostNL is the shipping provider offered by most e-commerce retailers, Mastercard (Cards) is the number one payment provider, and Magento the leading provider of shop software.

Dutch Care Products E-Commerce: Conversion Funnel KPIs

In 2025 , the add-to-cart rate for the Dutch Care Products E-Commerce Market was 12.0-12.5% , while the cart abandonment rate was 64.5-65.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

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