Health and Beauty Industry in Indonesia
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Indonesian Care Products eCommerce Market generated an eCommerce revenue of US$3,858m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 20-25%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Indonesian Care Products eCommerce Market, monthly revenues in April of 2025 were US$407m. This represents a change of 0-5% from the previous month.
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Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Indonesian Care Products eCommerce Market, Personal Care is the largest category, contributing 64% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Personal Care (64%)
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Biggest Online Retailers
The largest eCommerce retailer in the Indonesian Care Products eCommerce Market is shopee.co.id, with an online revenue of US$41m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is lazada.co.id, followed by femaledaily.com in third place.
shopee.co.idUS$41m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | shopee.co.id | US$41m |
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Indonesian Care Products eCommerce Market was 10.5-11.0%, while the cart abandonment rate was 86.0-86.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Return Rate
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