Furniture Industry in Morocco

Top Retailer
Kitea comKitea com
Top Category
Home & Living
Country
Online Share
N/A

E-Commerce Revenue

US$44m
2025

Growth

5-10%
2025

Growth Forecast

5-10%
25/26

Average Order Value

2025

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Moroccan Furniture E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Moroccan Furniture E-Commerce Market generated an e-commerce revenue of US$44m in 2025, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 5-10%.

Annual Revenue

US$44m
2025

Annual Growth Forecast

5-10%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
44
2025
2026
2027

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Moroccan Furniture E-Commerce Market, monthly revenues in May of 2026 were US$4m. This represents a change of 0-5% from the previous month.

Revenue Current Month

US$4m
05/26

Growth from Previous Month

0-5%
04/26-05/26

Monthly Revenue (in Million US$)

01/2026
02/2026
03/2026
04/2026
4
05/2026

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Moroccan Furniture E-Commerce: Product Categories

In the Moroccan Furniture E-Commerce Market, Home & Living is the largest category, contributing 53% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2025

Home & Living (53%)

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Biggest Online Retailers in Moroccan Furniture E-Commerce

The largest e-commerce retailer in the Moroccan Furniture E-Commerce Market is Kitea com, with an online revenue of US$12m in 2025. Its revenue changed by 10-15% in 2025. Following in second place is Ikea, followed by Jumia in third place.
# 1
Kitea comKitea com
Biggest Category

Furniture & Homeware

Biggest Country

Morocco

Growth 24/25

10-15%

Revenue 2025 (GMV)

US$12m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Moroccan Furniture E-Commerce: Conversion Funnel KPIs

In 2025, the add-to-cart rate for the Moroccan Furniture E-Commerce Market was 11.0-11.5%, while the cart abandonment rate was 90.5-91.0%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
11.0-11.5% 2025
90.5-91.0%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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