Furniture Industry in Kenya

Top Retailer
Top Category
Home & Living
Online Share
0-5%

E-Commerce Revenue

US$64m
2025

Growth

15-20%
2025

Growth Forecast

15-20%
25/26

Average Order Value

2025

Unlock All E-Commerce Market Data

Gain access to all e-commerce market data for your market research and industry analysis.

Add as a preferred source on Google

Jump to section

Kenyan Furniture E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Kenyan Furniture E-Commerce Market generated an e-commerce revenue of US$64m in 2025, reflecting an e-commerce growth rate of 15-20% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 15-20%.

Annual Revenue

US$64m
2025

Annual Growth Forecast

15-20%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
64
2025
2026
2027

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Kenyan Furniture E-Commerce Market, monthly revenues in August of 2026 were US$6m. This represents a change of 0-5% from the previous month.

Revenue Current Month

US$6m
08/26

Growth from Previous Month

0-5%
07/26-08/26

Monthly Revenue (in Million US$)

04/2026
05/2026
06/2026
07/2026
6
08/2026

Get Monthly Revenue Data with Seasonal Insights

Identify seasonal patterns with ease – powered by fresh, updated traffic data every month.

Kenyan Furniture E-Commerce: Product Categories

In the Kenyan Furniture E-Commerce Market, Home & Living is the largest category, contributing 55% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

Get the Complete Category Split

Discover exactly which categories drive the market
Gain in-depth category insights, not just surface-level data
Includes a breakdown by main and subcategories

Biggest Online Retailers in Kenyan Furniture E-Commerce

The largest e-commerce retailer in the Kenyan Furniture E-Commerce Market is Jumia, with an online revenue of US$819m in 2025. Its revenue changed by 15-20% in 2025. Following in second place is Carrefour, followed by Kilimall co ke in third place.
# 1
Biggest Category

Electronics

Biggest Country

Nigeria

Growth 24/25

15-20%

Revenue 2025 (GMV)

US$819m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Kilimall co keKilimall co ke
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

Explore the Entire Retail Landscape

  • Unlock the full ranking of top e-commerce retailers in the market
  • Access comprehensive, filterable rankings tailored to this specific market
  • Refine results with a wide range of filters for a sharper market view

Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Kenyan Furniture E-Commerce Penetration: Online Market Share

The Kenyan Furniture E-Commerce Market reached an online share of 0-5% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 0-5% in 2026.

Online Share

0-5%
2024

Online Share Forecast

0-5%
2026

Online Share/E-Commerce Market Share

2023
2024
0-5%
2025
0-5%
2026
2027

Kenyan Furniture E-Commerce: Conversion Funnel KPIs

In 2025, the add-to-cart rate for the Kenyan Furniture E-Commerce Market was 10.5-11.0%, while the cart abandonment rate was 95.0-95.5%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
10.5-11.0% 2025
95.0-95.5%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

More Markets

All CategoriesKenyaDIYKenyaElectronicsKenyaFashionKenyaFoodKenyaFootwearKenyaGardenKenyaHealth CareKenyaPersonal CareKenyaSports EquipmentKenyaToysKenyaVehicle PartsKenyaFurnitureAlgeriaFurnitureArgentinaFurnitureArmeniaFurnitureAustraliaFurnitureAustriaFurnitureAzerbaijanFurnitureBahrainFurnitureBangladeshFurnitureBelgiumFurnitureBrazilFurnitureBulgariaFurnitureCambodiaFurnitureCanadaFurnitureChileFurnitureColombiaFurnitureCroatiaFurnitureCzechiaFurnitureDenmarkFurnitureEcuadorFurnitureEgyptFurnitureEthiopiaFurnitureFinlandFurnitureFranceFurnitureGeorgiaFurnitureGermanyFurnitureGhanaFurnitureGreater ChinaFurnitureGreeceFurnitureGuatemalaFurnitureHungaryFurnitureIcelandFurnitureIndiaFurnitureIndonesiaFurnitureIranFurnitureIrelandFurnitureIsraelFurnitureItalyFurnitureJapanFurnitureKazakhstanFurnitureKuwaitFurnitureLaosFurnitureLatviaFurnitureLebanonFurnitureLithuaniaFurnitureMalaysiaFurnitureMauritiusFurnitureMexicoFurnitureMongoliaFurnitureMoroccoFurnitureMyanmarFurnitureNepalFurnitureNetherlandsFurnitureNew ZealandFurnitureNigeriaFurnitureNorwayFurnitureOmanFurniturePakistanFurniturePeruFurniturePhilippinesFurniturePolandFurniturePortugalFurnitureQatarFurnitureRomaniaFurnitureRussiaFurnitureSaudi ArabiaFurnitureSenegalFurnitureSerbiaFurnitureSingaporeFurnitureSlovakiaFurnitureSloveniaFurnitureSouth AfricaFurnitureSouth KoreaFurnitureSpainFurnitureSri LankaFurnitureSwedenFurnitureSwitzerlandFurnitureTanzaniaFurnitureThailandFurnitureTunisiaFurnitureTurkeyFurnitureUgandaFurnitureUkraineFurnitureUnited Arab EmiratesFurnitureUnited KingdomFurnitureUnited StatesFurnitureUzbekistanFurnitureVietnamFurnitureWorldwide

Ready to Unlock the Full Power of ECDB?

Book a demo to see how ECDB's market intelligence can support your business.