Home Care Industry in Philippines
southstardrug.com.pheCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Philippine Household Care eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Philippine Household Care eCommerce Market generated an eCommerce revenue of US$161m in 2024, reflecting an eCommerce growth rate of 20-25% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Philippine Household Care eCommerce Market, monthly revenues in May of 2025 were US$15m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Philippine Household Care eCommerce: Product Categories
In the Philippine Household Care eCommerce Market, Cleaning Equipment is the largest category, contributing 48% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Cleaning Equipment (48%)
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Biggest Online Retailers in Philippine Household Care eCommerce
The largest eCommerce retailer in the Philippine Household Care eCommerce Market is southstardrug.com.ph, with an online revenue of US$4m in 2024. Its revenue changed by 20-25% in 2024. Following in second place is lazada.com.ph, followed by watsons.com.ph in third place.
southstardrug.com.phUS$4m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | southstardrug.com.ph | US$4m | |||
| 2. | lazada.com.ph | ||||
| 3. | watsons.com.ph |
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Philippine Household Care eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Philippine Household Care eCommerce Market was 11.5-12.0%, while the cart abandonment rate was 73.5-74.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
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