Home Care Industry in the UAE
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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UAE Household Care eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The UAE Household Care eCommerce Market generated an eCommerce revenue of US$24m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the UAE Household Care eCommerce Market, monthly revenues in May of 2025 were US$2m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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UAE Household Care eCommerce: Product Categories
In the UAE Household Care eCommerce Market, Detergents is the largest category, contributing 46% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Detergents (46%)
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Biggest Online Retailers in UAE Household Care eCommerce
The largest eCommerce retailer in the UAE Household Care eCommerce Market is carrefouruae.com, with an online revenue of US$28m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is amazon.ae, followed by luluhypermarket.com in third place.
carrefouruae.comUS$28m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | carrefouruae.com | US$28m | |||
| 2. | amazon.ae | ||||
| 3. |
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UAE Household Care eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the UAE Household Care eCommerce Market was 14.0-14.5%, while the cart abandonment rate was 77.0-77.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
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