Top eCommerce Countries by Market Size

The top eCommerce countries are listed in this ranking, and their size determined by market revenue. This eCommerce market size by country comparison highlights the strongest eCommerce markets worldwide.

The ranking of largest eCommerce countries is led by Greater China, followed by the United States. Both of these markets have a significant lead over the remaining countries, most of which lack the population size and innovation landscape to match the massive annual revenue generated by the two global leaders. To be specific, Greater China records revenue of US$1,906,622m in 2024, while the United States reaches US$1,906,622m in the same year. Both are on an upward trajectory showing positive growth rates in 2024. Greater China increased its revenue by 0-5% and the United States by 0-5%. The United Kingdom follows at a further distance from the top two, generating an online market revenue of US$162,377m in 2024. A combination of country size and economic standing plays a role in the position of the respective eCommerce market. The top three eCommerce markets on this list have a similar online share, Greater China with 25-30% and the United States with 25-30%. The United Kingdom follows with 25-30%.