Bose Conversion Rate & Transaction KPIs

Bose converts visits at a 3.3% conversion rate in 2025, generating 3,765,700 orders from 2,137,098 buyers at a 1.8 purchase frequency.

Conversion Rate

2025
3.3%

Number of Orders

2025
3,765,700

Number of Buyers

2025
2,137,098

Purchase Frequency

2025
1.8

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Bose Average Order Value

  • Bose's gross average order value (AOV) is US$255.9 in 2025.
  • Discounts of US$34.29 and returns of US$25.17 took Bose's net AOV to US$196.44 in 2025.
  • After US$15.8 VAT, Bose's final AOV was US$212.24 in 2025.

Average Order Value Calculation in 2025

US$255.9
US$34.29
US$25.17
US$196.44
US$15.8
US$212.24

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Bose Monthly Number of Orders

  • Bose recorded 341,187 orders in 10/26.
  • Across 2025, Bose recorded 3,765,700 orders in total.

Number of Orders

10/26
341,187

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
341
10/26

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Bose Monthly Number of Buyers

  • Bose had 268,699 buyers in 10/26.
  • Across 2025, 2,137,098 buyers shopped at Bose.

Number of Buyers

10/26
268,699

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
269
10/26

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Bose Monthly Purchase Frequency

  • Bose shoppers ordered about 1.3 times in 10/26.
  • Across 2025, each Bose buyer placed 1.8 orders in total.

Purchase Frequency

10/26
1.3

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.3
10/26

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Bose Monthly Gross AOV After Deductions

  • Bose's monthly gross AOV was US$237.69 in 10/26.
  • For 2025, Bose's gross AOV before deductions was US$255.9.

Gross AOV

10/26
US$237.69

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$237.69
10/26

Track Monthly Momentum

Track Bose's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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Conversion Rate & Transaction KPIs of Bose's Competitors

Jabra favicon
Jabra
Crutchfield favicon
Crutchfield

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