Bose — Top Retailers
In 2025, bose.com was the single largest store selling Bose online, generating US$283m at a 25.8% share of the brand's online brand revenue, ahead of tmall.com and amazon.com in second and third place. The ranking mixes Bose's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Bose
- bose.com generated US$283m in brand revenue online, a 25.8% share, in 2025.
- tmall.com generated US$123m in brand revenue online, a 11.2% share, in 2025.
- amazon.com generated US$79m in brand revenue online, a 7.3% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$283m25.8% | |
| 2. | D2C & Wholesale (Hybrid) | US$123m11.2% | |
| 3. | Wholesale | US$79m7.3% | |
| 4. | D2C | US$35m3.2% | |
| 5. | D2C | US$34m3.1% |
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