Claro Company & Revenue
Main Country Selling to
PeruMain Category
ElectronicsRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Claro Revenue & Forecast
Claro Revenue, Sales & Forecast
- Claro's e-commerce revenue reached US$111m in 2025.
- Claro's annual sales changed -14% year over year in 2025.
- In 2024, Claro's e-commerce revenue was US$128m.
Annual Revenue (GMV)
2025Forecast
2026Get Claro's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Claro's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesBenchmark Claro Against Any Retailer
See where Claro leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.
Discover Analyze & CompareClaro Monthly Sales & Revenue Development
- Claro's monthly e-commerce sales reached US$10m in 10/26.
- Claro's monthly sales changed +29% versus the previous month in 10/26.
- Across 2025, Claro's e-commerce revenue totaled US$111m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
Line up Claro's monthly trend against any retailer to see who is gaining.
Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
Compare with Other Retailers
Line up Claro's monthly trend against any retailer to see who is gaining.
Discover Analyze & CompareClaro Top Stores by Revenue
- tiendaclaro.pe is Claro's largest store at US$70m in Peru, a -18% change versus 2024.
- claro.com.co is Claro's second-largest store at US$41m in Colombia in 2025.
Claro Sales by Country
Peru is Claro's biggest market in 2025 at US$70m and a 63% share, ahead of the next largest markets.
Claro Revenue Share by Country
Claro Competitors
Claro's biggest store tiendaclaro.pe, at US$70m GMV, is most similar to tiendasishop.com at a 94.8 Match Score, ahead of coolbox.pe at 83.0 and lenovo.com at 75.9.
Claro Competitor Landscape
- tiendasishop.com is the store most similar to Claro's biggest store at a 94.8 Match Score, with US$0.0bn GMV.
- coolbox.pe ranks next as a similar store at a 83.0 Match Score and US$0.0bn GMV.
- lenovo.com follows at a 75.9 Match Score and US$2.1bn GMV.
Claro's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Claro Competitors & Similar Stores
- tiendasishop.com tops the stores most similar to Claro's biggest store at a 94.8 Match Score and a US$77 AOV.
- coolbox.pe is a close alternative at a 83.0 Match Score and a US$72 AOV.
- lenovo.com follows at a 75.9 Match Score and a US$202 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
 tiendaclaro.pe | US$70.0m | 1.7 | US$79 | |||
| 1. | tiendasishop.com | 95% | US$16.5m | 1.9 | US$77 | |
| 2. | coolbox.pe | 83% | US$22.0m | 2.4 | US$72 | |
| 3. | 76% | US$2,112.8m | 2.0 | US$202 | ||
| 4. | tailoy.com.pe | 76% | US$12.8m | 2.9 | US$51 | |
| 5. | 75% | US$91.0m | 1.7 | US$267 |
Claro Conversion Rate & Transaction KPIs
Claro converts visits at a 1.6% conversion rate in 2025, generating 1,470,329 orders from 846,478 buyers at a 1.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Claro Average Order Value
- Claro's gross average order value (AOV) is US$81.11 in 2025.
- Discounts of US$12.15 and returns of US$5.24 took Claro's net AOV to US$63.73 in 2025.
- After US$11.7 VAT, Claro's final AOV was US$75.43 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Claro Monthly Number of Orders
- Claro recorded 116,830 orders in 10/26.
- Across 2025, Claro recorded 1,470,329 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
Compare with Other Retailers
Line up Claro's monthly number of orders trend against its competitors or any retailer of your choice.
Claro Monthly Number of Buyers
- Claro had 93,905 buyers in 10/26.
- Across 2025, 846,478 buyers shopped at Claro.
Number of Buyers
10/26Track Monthly Momentum
Track Claro's full monthly history to spot momentum and seasonality.
Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
Track Claro's full monthly history to spot momentum and seasonality.
Claro Monthly Purchase Frequency
- Claro shoppers ordered about 1.2 times in 10/26.
- Across 2025, each Claro buyer placed 1.7 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
Compare with Other Retailers
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Claro Monthly Gross AOV After Deductions
- Claro's monthly gross AOV was US$87.34 in 10/26.
- For 2025, Claro's gross AOV before deductions was US$81.11.
Gross AOV
10/26Track Monthly Momentum
Track Claro's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Claro's full monthly history to spot momentum and seasonality.
Claro Marketplace 1P vs 3P Split
Claro generated US$111m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Claro GMV Composition Over Time
- Claro's total GMV reached US$111m in 2025.
- Claro's 1P net sales were US$94m, plus US$17m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Claro Product Categories
Electronics is Claro's biggest product category in 2025 at 100%, ahead of the next-largest categories in the full breakdown of what it sells.
Claro Revenue Breakdown by Product Category
- Electronics is Claro's largest product category at 100% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 100% |
See the Complete Claro Profile
Every metric on this page plus markets, categories and shoppers in one view.
Discover Profiles
Claro's Competitors
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