eCommerce Industry in Colombia
eCommerce Revenue
Growth Forecast
Growth
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Colombian eCommerce Market generated an eCommerce revenue of US$4,997m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Colombian eCommerce Market, monthly revenues in April of 2025 were US$465m. This represents a change of 15-20% from the previous month.
Revenue Current Month
Growth from Previous Month
03/25-04/25Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Colombian eCommerce Market, Electronics is the largest category, contributing 24% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (24%)
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Biggest Online Retailers
The largest eCommerce retailer in the Colombian eCommerce Market is apple.com, with an online revenue of US$175m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is alkosto.com, followed by amazon.com in third place.
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | Electronics | United States | 0-5% | US$175m |
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Colombian eCommerce Market was 8.5-9.0%, while the cart abandonment rate was 83.5-84.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
2024Return Rate
2024Averager Order Value
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