Dan Murphys Company & Revenue

Main Category
Main Country Selling to

Annual Revenue

US$466m
2024

Global Rank

392
2024

Conversation Rate

4.0-4.5%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Dan Murphys Revenue & Turnover

Dan Murphys Annual Revenue & Growth by Year

Dan Murphys's annual sales on its online store danmurphys.com.au amounted to US$466m in 2024. This represents a change of 0-5% from the previous year. Dan Murphys's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue

US$466m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (in Million US$)

2022
2023
466
2024
2025
2026

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Dan Murphys Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Dan Murphys, revenues in June of 2024 were US$30m on its domain danmurphys.com.au. This marks a change in monthly revenues of 0-5% from May.

Revenue Current Month

US$30m
06/24

Growth from Previous Month

0-5%
05/24-06/24

Monthly eCommerce Revenue (in Million US$)

02-2024
03-2024
04-2024
05-2024
US$30m
06-2024

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Dan Murphys Sales by Country & Market Shares

Dan Murphys's main market is Australia, where its main online store, danmurphys.com.au, generated 100% of revenues in 2024. Dan Murphys engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

World Map

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Dan Murphys Revenue Split by Product Categories

Dan Murphys sales by product category provide a deeper look into its income structure. Dan Murphys's most significant category is Grocery, which accounts for 100% of total sales in 2024 at its largest online store, danmurphys.com.au. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Grocery (100%)

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Dan Murphys Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Dan Murphys's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Dan Murphys's gross profit was US$2,826m, while its operating profit was US$701m.

Gross Profit

US$2,826m
2023

Operating Profit

US$701m
2023

Net Income

2023

Earnings per Share

2023

Total Assets

2023

Total Equity

2023

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Dan Murphys Number of Employees

Dan Murphys had a headcount of 30,000 in 2023. Meanwhile approximately US$0.3m was generated per employee in 2023

Revenue per Employee (in Million US$)

2019
2020
2021
2022
US$0.3m
2023

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Dan Murphys Top Stores

Dan Murphys's flagship domain danmurphys.com.au generated revenues of US$466m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
danmurphys.com.au
Endeavour Group, Ltd.
2021

2022

2023

2024

2025

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Dan Murphys Competitor Analysis & Similar Stores

nakedwines.com.au is the closest competitor to Dan Murphys's largest online store danmurphys.com.au, with a similarity score of 100.0% in 2024. liquorland.com.au is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

danmurphys.com.au
Main
nakedwines.com.au
100.0%

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Dan Murphys Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Dan Murphys's largest online store danmurphys.com.au reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2024, offering insight into user behavior.

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4.0-4.5%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Dan Murphys Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Dan Murphys, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available at its largest online store, danmurphys.com.au. Shipping providers, on the other hand, vary significantly depending on the market. Overall, danmurphys.com.au offers Australia Post and Self-collection / Click & collect.

Payment Provider

VISA (Cards)

Shipping Provider

Australia Post

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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