Annual Revenue
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Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Dan Murphys's annual sales on its online store danmurphys.com.au amounted to US$466m in 2024. This represents a change of 0-5% from the previous year. Dan Murphys's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Dan Murphys, revenues in June of 2024 were US$30m on its domain danmurphys.com.au. This marks a change in monthly revenues of 0-5% from May.
Revenue Current Month
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Monthly eCommerce Revenue (in Million US$)
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Dan Murphys sales by product category provide a deeper look into its income structure. Dan Murphys's most significant category is Grocery, which accounts for 100% of total sales in 2024 at its largest online store, danmurphys.com.au. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Grocery (100%)
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Regularly updated figures from Dan Murphys's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Dan Murphys's gross profit was US$2,826m, while its operating profit was US$701m.
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Dan Murphys had a headcount of 30,000 in 2023. Meanwhile approximately US$0.3m was generated per employee in 2023
Revenue per Employee (in Million US$)
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Dan Murphys's flagship domain danmurphys.com.au generated revenues of US$466m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
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1. | danmurphys.com.au Endeavour Group, Ltd. | 466 |
nakedwines.com.au is the closest competitor to Dan Murphys's largest online store danmurphys.com.au, with a similarity score of 100.0% in 2024. liquorland.com.au is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
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Analyzing transactions on Dan Murphys's largest online store danmurphys.com.au reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Payment and shipping options have a major impact on customer satisfaction. In the case of Dan Murphys, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available at its largest online store, danmurphys.com.au. Shipping providers, on the other hand, vary significantly depending on the market. Overall, danmurphys.com.au offers Australia Post and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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